Fashionistas Flock to German Riesling

Wines of Germany Pours Over 1200 Bottles During Mercedes-Benz Fashion Week

February 15, 2007

As the sole wine sponsor of the recent Mercedes-Benz Fashion Week in New York, German wines flowed under the Tents for the country’s top style-makers. Over 2,400 Fashion Week attendees sampled German wines throughout the week, showcasing the growing popularity of German Riesling, and German wines in general, in the U.S.

German wines were showcased under The Mercedes-Benz Fashion Week Tents in an Enomatic machine, a luxury automatic wine dispenser that was recently rated one of the “Top Tastes to Try in ‘07” by Food & Wine Magazine. Celebrities including top model Omahyra, actress Jung Hwa Eom, “Project Runway” finalist Laura Bennett and top style consultant and E! Network host Robert Verdi, as well as thousands of others U.S. trendsetters, visited the Wines of Germany Enomatic machine last week.

German wines were also featured backstage in the W Hotel and Mercedes-Benz VIP lounges with notable personalities such as Nicole Ritchie, Russell Simmons, Patti La Belle, Anna Wintour, Bridget Moynahan, Cuba Gooding Jr., Britney Spears, and Cindy Lauper in attendance.

Participating wineries included Müller-Catoir, Leitz, Tesch, S.A. Prüm, Blue Fish, Lang and Clusserath, among others.

To learn more about Wines of Germany, visit www.germanwineusa.com.

ABOUT WINES OF GERMANY
Wines of Germany, formerly known as the German Wine Information Bureau, is the exclusive U.S. office of the Deutsches Weininstitut. Wines of Germany is focused on creating greater awareness, further enhancing the image and increasing sales of German wine in the U.S. through educational and promotional activities. It is the primary information source on German wines for members of the wine trade, the media, and U.S. consumers. The promotional and educational efforts of Wines of Germany focus primarily on Riesling, the most famous German grape variety.

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